Wrexham's A-list owners have been advised to enlist the support of the planet's fourth-wealthiest person, or individuals with similar wealth, if they want to land a global megastar like Cristiano Ronaldo. Under the stewardship of Ryan Reynolds and Rob McElhenney, the Welsh outfit have soared through the divisions, advancing from the National League to the Championship.
However, they are now grappling with the challenges of the second tier, where some rivals' owners flaunt multi-billion-pound fortunes. The challenge is compounded by the financial muscle of freshly relegated Premier League teams backed by parachute payments.
Wrexham have already expanded their investment pool, having welcomed New York's Allyn family as minority stakeholders last October. Reports last month highlighted the owners' intentions to offload an additional share of the club for a jaw-dropping £350 million valuation.
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Ex-Wrexham forward Matt Jansen has now suggested they should court the backing of Amazon magnate Jeff Bezos, whose fortune is pegged at a colossal £173 billion, or someone with as much money as him to fuel their Premier League aspirations and lure world-class talent like Ronaldo to the Racecourse Ground.
"You probably need a Jeff Bezos or a Mark Zuckerberg to help with the finances because the finances of football have gone out of control," Jansen told Genting Casino. "When you look at Cristiano Ronaldo's wages now, it's just off the scale.
"The money to compete at the top level or for Wrexham to push into that next level would require stupid amounts of money. So they might need a type of character like that. They're not short of a bob or two, but they might need to lean on somebody like that."
Reynolds and McElhenney are said to have a combined net worth of more than £300m. While the exact details of the Allyn family's personal wealth are unknown, they previously sold their medical device company, Welch Allyn, for £1.5bn in 2015.
Despite those figures, Wrexham still face an uphill battle in the Championship next season, according to football finance expert Kieran Maguire.
Speaking on the , he said: "I think the big issue for them is that you are against some pretty senior citizens. You're up against clubs where the owners have been quite happy to put in £300,000 to £400,000 a week like Steve Gibson at Middlesbrough and Bristol City.
"Even the likes of Preston and Milwall, they've been losing £1m a month. All of a sudden it becomes a completely different beast. Yes, they will be connected with some big names, but at the same time they're going to find it not as easy.
"You can buy your way out of the National League, you can buy yourself out of League Two and you can buy yourself out of League One because you have different cost control rules. But the Championship is a completely different beast."
Wrexham have already made one summer signing, securing Plymouth striker Ryan Hardie for an undisclosed fee. Danny Ward, the Welsh international goalkeeper, is also due to join the club following the end of his contract at Leicester City.
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