Cadbury shrinks size of iconic treat - and parents fume over lunchbox gap

Cadbury has shrunk the size of its one of it’s most famous chocolate bars. Fudge multipacks have been shrunk with the chocolate giant blaming the cost of ingredients continues to bite.

Parents have been left fuming - the packs previously contained 5 bars, not it will be 4, with one saying ‘so we won’t have enough for each day of the week in the lunchbox’.

Despite the packets getting smaller, the price of the chocolatey treat has definitely not been downsized. At Morrisons, the five-bar packs still exist, with both sizes costing £1.

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Tesco is charging £1.40 for the smaller pack - or £1 with a Clubcard, while Asda has priced them at 98p.

One shopper fumed in a scathing review on the Tesco website: “Apparently these are no longer meant to go in kids lunchboxes any more because there are 5 days in the school week, not 4.”

They added: “The price hasn’t changed though .” A second customer asked: “When will it stop? Not a happy customer! Same goes for fudge bars.” And another said: “Same price, fewer bars. Not good.”

A spokesperson for Mondelez International, Cadbury’s parent company, toldSky Money the decision had been made due to the “difficult” economic environment.

“We understand the economic pressures that consumers continue to face and any changes to our product sizes is a last resort for our business,” they said.

“However, as a food producer, we are continuing to experience significantly higher input costs across our supply chain, with ingredients such as cocoa and dairy, which are widely used in our products, costing far more than they have done previously.”

“Meanwhile, other costs, like energy and transport, also remain high. This means that our products continue to be much more expensive to make and while we have absorbed these costs where possible, we still face considerable challenges.”