Meta Mandates SEBI Verification For Investment Ads In India

Meta Platforms, the parent entity of social media platforms Facebook, Instagram and WhatsApp, has reportedly mandated Securities and Exchange Board of India (SEBI) registration verification for all securities and investment-related advertisements.

WhatsApp, Facebook and Instagram have to comply with the mandate by July 31, the Hindu BusinessLine reported, citing Meta’s updated service requirements for advertisers targeting users in India.

In cases where SEBI registration is not required, advertisers may opt for alternate verification options such as business or identity verification.

Inc42 has reached out to Meta for comments on the development. The story will be updated based on the response.

These ads would have the disclosure of the verified information, which aligns with the regulator’s earlier direction to advertisers to register themselves with the social media platforms.

Meanwhile, the move is expected to severely impact influencers active on social media, the report cited experts familiar with the matter.

(The story will be updated soon.)

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